Stop Calling Kids Movies “Cute”

So last week I finally watched Paddington with my family. I loved it. It’s clever, whimsical, beautifully-shot, and explored serious themes in a sensitive way. In short, it’s a good movie.

You’ll notice one word I purposefully avoided: cute.

*Climbs onto soapbox*

We should stop calling art for children “cute.” Here’s why:

  • It sets a bad precedent. Let’s be honest. When most people describe a kids’ movie or book as “cute,” they don’t actually think it’s good. They usually mean it’s insipid or simplistic, but it’s just for kids so who cares. Talk about setting the bar low. Do you have any idea how easy it is to create something “cute”? Start with a talking baby animal, give it bright colors and a jazzy song, throw in a happy ending and message about believing in yourself, and you officially have a “cute” work of art.

This sets all the wrong incentives for creators. There’s no sense in putting all the time (and therefore money) needed to make a good work of art. As long as it’s “cute,” you’re set. So all the labor-intensive good art gets replaced by the mass-produced “cute” art. And we all suffer for it.

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